In a land long ago, only those who wished to resemble a bedspread would consider wearing floral print in public. Nowadays it is a go-to print for any occasion. Think back to the baby-pinks and black bows of Mean Girls and the hipster flared jeans of Paris Hilton. Although these trends for the time being have been deemed extinct and Paris Hilton- a dinosaur, floral has since evolved into a wearable global crisis that can be just as tacky.
Although a repetitive catwalk trend, on-trend floral pieces can rarely become 'classic' wardrobe staples (Valentino, your excused). Floral prints and styles are seasonal and need to adapt to suit the current fashion climate. Unfortunately a-lot of women are still wearing 'gas floral' as opposed to 'solar floral'. Coal floral is familiar to shoppers and quite often cheaper. Shops make too much profit to remove coal from their shelves even though they are polluting customers perceptions of 'trend'.
When floral first came back onto the scene in 2005 it had evolved from it's vintage inspired sun-dress predecessors. The pieces featured smaller less frequent flowers and were often made with frills, buttons, zips, ruffles and bow embellishments. The flowers were generally printed over a black, white, pink or blue fabric and the editorials that featured them typically had a vintage theme that echoed the style heroins of the time such as Kirsten Dunst and early post Home and Away Isabel Lucas.
Solar floral is a hotter print that compliments the current fashion climate of geometry, futuristic silhouettes and ladyman sophistication. The flowers are generally large and appear printed in vibrant colours all over a garment or as statements in irregular places. Solar floral is becoming more popular on pants, blazers and shorts. The trick to knowing a solar floral item? it captures your attention. For instance, sometimes when you stare at a busker, say a man painted gold pretending to be a statue-your shocked when he actually moves (ohmigod). This is the sort of immediate reaction that should be caused by hot floral clothing. Be that the colour, cut or the way in which the floral is printed; By Johnny has used a sponge-look floral pattern combined with stripes on peplum skirts and tops, Talulah has created subtle geometric floral prints in pastels and Zimmermann, well Miss.Nicki always masters the floral; the upcoming autumn winter presents more vibrant coloured prints.
Although I'm sure many of you aren't contributing to the floral crisis, there are still many people who turn a blind eye to the seasonal change in fashion climate or worse: "Fashion always repeats itself", they say "so it is totally cool to wear the same looking things until next generation". THAT IS NOT OK- sorry for yelling, as you can clearly gather I feel very strongly about fashion. It is not hard to reduce the cause of greenhouse emmissions!, it is simply a matter of making the right purchases and adapting them to your wardrobe choices. If you would like to do your part for fashion, here are some shopping tips to share with friends to reduce coal floral emissions :
1. Is the print classified as coal floral? If you don't really know, ask yourself if it looks like something that could also come in child sizes at a family department store.
2. Is the piece extremely loose fitting (ie a playsuit that resembles a very short dress that looks like it should be a top with pom poms on the bottom?) if so, does it host any admirable qualities ie; an uneven hemline, a silk fabric, a high neck or low back, cut-out details??.....
PS: If you are familiar with 'that' playsuit, please don't wear it. For all we know the next Ice Age could literally be The Day After Tommorow and you could become a popsicle!. Bomber jacket anyone?
3.Floral print jeans are over go for fern, palm tree, galaxy or even crystal printed jeans for 2013.
4. An exception of wearing a non-solar floral print is at festivals; the print must feature sun-flowers, daisy's. Another exception is baroque prints- for autumn/winter.
5. Not comfortable with wearing an eye-catching print? team it with neutrals to reduce brightness.
1. Is the print classified as coal floral? If you don't really know, ask yourself if it looks like something that could also come in child sizes at a family department store.
2. Is the piece extremely loose fitting (ie a playsuit that resembles a very short dress that looks like it should be a top with pom poms on the bottom?) if so, does it host any admirable qualities ie; an uneven hemline, a silk fabric, a high neck or low back, cut-out details??.....
PS: If you are familiar with 'that' playsuit, please don't wear it. For all we know the next Ice Age could literally be The Day After Tommorow and you could become a popsicle!. Bomber jacket anyone?
3.Floral print jeans are over go for fern, palm tree, galaxy or even crystal printed jeans for 2013.
4. An exception of wearing a non-solar floral print is at festivals; the print must feature sun-flowers, daisy's. Another exception is baroque prints- for autumn/winter.
5. Not comfortable with wearing an eye-catching print? team it with neutrals to reduce brightness.
